Trying to sell something? Call it Christian
Remember the Bible story about Jesus driving the moneychangers and other first-century capitalists from the temple in Jerusalem?
They were selling animals for sacrifices and padding their pockets doing currency exchanges.
Guess what: They're back. Only this time they're in the United States. They are making the cash registers ring (or beep or do whatever it is those computer-driven gizmos do anymore) to the tune of $4.6 billion last year. That's according to CBA, a retail trade association for Christian retailing with headquarters in Colorado Springs, Colo.
...There's no denying you can transform a product's desirability by slapping the adjective "Christian" on it - Christian books, Christian music, Christian clothing lines - as opposed to "pagan" or "heathen" books, music and clothing lines, I guess.
"To the Scribes, the Pharisees and the hypocrites, the heresy hunters that want to find a little mote of illegal doctrine in some Christian's eye and poke that little mote out of their eye when they've got the whole forest in their own lives and in their own eyes, I say to hell with you!" Paul Crouch.
Sunday, July 15, 2007
Trying to Sell Something? Call It Christian.
Great article in the Times Herald in Port Huron, Michigan. Here's an excerpt:
That's a pretty shrewd move, but very much anticipated in a business standpoint.
ReplyDeleteAlthough, consumers, we should be wise enough to know which ones are authentic and truly worth our money and time.
http://www.jerusalemexport.com is a great resource for hand crafted religious products and decorative religious items.